Surge

5,421 store owners in line

JOIN THE PRIVATE WAITLIST FOR THE NEXT SURGE 2.0 RELEASE

The Shopify Theme Built From 13 Years of CRO Data

SURGE turns the winning product page, collection, cart, trust, offer, and conversion patterns discovered across 2,000+ A/B tests into one Shopify theme.

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Only 500 licences given away per launch. Waitlist members get first access.

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No payment now. No obligation. Just your spot in line

Surge theme was built with:

13+ Years of CRO data

4,000+ Brands studied

2,000+ A/B tests in the vault

$140M+ Documented revenue impact

500 Launch Licences Only. 153 Spots Remaining.

Don't Miss The Next Round.
Join The Early Access Waitlist

300 visitors yesterday. 15 add-to-carts. 2 sales. You've tried everything, tweaked colors, changed copy, installed apps. Nothing works. Sound familiar?

Watch: Why SURGE Converts

See the difference data-driven CRO makes

Launch licence availability

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500 store owners secured

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No payment now. No obligation. Just your spot in line

No payment now. Lock in your spot before launch.

Only waitlist members get founding member pricing.

500 licences. 3,100+ in line. 1st come, 1st served.

Real results from real brands

From the Team Behind $140M in Documented Revenue.

13 Years of CRO. Here's What Our Clients Had to Say.

“I didn’t know someone could interpret my requirements and do such an amazing job as well!”

Depesh Mandalia
SM Commerce

"The ongoing CRO service is flawless. These guys can polish rocks to diamonds. Let them do their magic. You'll be sorry you didn't do it earlier."

Karlis Strauss

“They reworked all the landing pages we have which resulted in significantly better conversion rates “

Thore Hauthal
Stark

“It’s done wonders to our conversion rates on Shopify. The uplift has been brilliant “

Dan Lane
dewty

“We have seen great RPV improvement from $1.59 to $2, and a click through rate improvement of 25% “

Sanmarie
bazoo

"I can’t thank you guys enough. All deadlines met, very responsive and involving.”

Lewis Camilleri

"I can’t thank you guys enough. All deadlines met, very responsive and involving.”

Lewis Camilleri

"I can’t thank you guys enough. All deadlines met, very responsive and involving.”

Lewis Camilleri

"I can’t thank you guys enough. All deadlines met, very responsive and involving.”

Lewis Camilleri

"I can’t thank you guys enough. All deadlines met, very responsive and involving.”

Lewis Camilleri

Read This Carefully

Does Any of This Sound Like You?

300 visitors yesterday. 15 add-to-carts. 2 sales. You've tried everything, tweaked colors, changed copy, installed apps. Nothing works. Sound familiar?

You're Getting Traffic, Nobody's Buying.

300 visitors yesterday. 15 add-to-carts. 2 sales. You've tweaked everything. Nothing moves. You're starting to wonder if the problem is you.

What SURGE does about it:

It's not you. It's your theme. SURGE's blocks are built from the exact tests that fixed this for 4,000+ brands. Stop guessing. Start converting.

Your Cart Is a Graveyard.

70% of your visitors add to cart and disappear. That's not a traffic problem. That's money you already earned, walking out the door.

What SURGE does about it:

The SURGE cart drawer alone generated $149,227 in
additional monthly revenue for one store. It's built in. No app. No developer. No extra cost.

You’re Paying $400 a Month for Nothing.

Review apps. Upsell apps. Urgency apps. Cart apps. You're stacking tools on top of a broken foundation. The apps slow your store down. And you're still not converting.

What SURGE does about it:

SURGE replaces 15+ apps. One theme. No monthly fees.Faster store. Higher CVR. You stop paying for the problem.

Six Months In. Still at 1-2% CVR.

You've changed colours. Rewritten copy. Moved buttons. Watched tutorials. Read threads. And you're still exactly where you started.

What SURGE does about it:

Stop guessing. SURGE starts from 2,000+ winning A/B tests. 12 years of data. Every pixel placed because it
converts. Not because it looks nice.

How We Work

Here's the Honest Truth About Why We Built SURGE.

01

the vault

13 years. 2,000 A/B tests. $140M in uplift.

Running ConversionWise across 4,000+ Shopify brands, we built one of the largest libraries of proven CRO experiments in ecommerce.

02

The pattern

The same winners kept showing up.

Reviewing the vault one day, it hit us, the exact same tests were winning again and again, across every industry and price point.

03

The insight

Why sell the playbook when we can ship it?

Reviewing the vault one day, it hit us, the exact same tests were winning again and again, across every industry and price point.

04

The build

SURGE. Not a pretty theme, a profitable one.

Any store owner can now install 13 years of winning data. No CRO agency. No six-figure retainer. Just the proven patterns, ready to ship.

No payment now. No obligation. Just your spot in line

What You're Getting

A Theme That Earns Its Keep.
Not Just One That Looks Good.

Every block you see below is a proven winner from the vault. This is what 13 years of conversion data looks like in practice.

Product Page

Comparison chart, guarantee block, social proof. Every element placed because it converts. Not because it looks nice.

Cart Drawer

The single highest-impact block in the vault. $149,227 in additional monthly revenue. For one store. Built in.

Collection Page

Infinite scroll, variant swatches, product badges. All built from winning test data. All included.

AI Built In. From Day One.

Shopify Sidekick integration. AI training modules for copywriting, photography, icons, and brand guides. Included with every licence. No extra cost.

Live in 2-3 Hours. No Developer.

Pre-tested components. No app stack. AI training modules. Expert video guides. You launch fast. You launch right. No waiting on a developer.

Weekly Live CRO Sessions.

Every member gets weekly live calls with ConversionWise CRO specialists. $300 per hour. 52 sessions a year. That's $15,600 in expert guidance. Included.

Run Your Numbers

What Does a 30% Lift Actually Mean for Your Store?

SURGE members have seen conversion rate uplifts of 25-40%. Put your numbers in. See what that means in real revenue. No fluff. Just maths.

Monthly Visitors 5,000

500100,000

Current Conversion Rate 1.5%

0.5%5.0%

Average Order Value $65

$20$500

Based on SURGE's documented 30% average conversion rate improvement across 4,000+ stores. Individual results vary.

Current Monthly Revenue

$4.9k at 1.5% CVR

With Surge

$6.3k at 2.0% CVR

Monthly Revenue Uplift

+$1.5k

Payback Period

11d on $497 investment

Year 1 Net Gain

$17.1k after SURGE cost

No payment now. No obligation. Just your spot in line

Documented. Not Projected.

These Are Real Numbers. From Real Stores. Real Tests.

Not projections. Not estimates. Documented A/B test results from the vault.
Every one of these blocks is built into SURGE.

$33,000

extra revenue. Month one.

Comparison Chart Block

One block. One store. 30 days. Documented.

$24,000

extra revenue every month.

Before / After Slider

A/B test result pulled straight from the vault.

$46,000

extra revenue every month.

Cart Guarantee Block

Ezra Firestone's Boom by Cindy Joseph. Real brand. Real numbers.

$149,227

extra revenue every month.

Optimised Cart Drawer

The single highest-impact block in the entire vault.

And There's More

SURGE Also Puts $5,000-14,000 Back in Your Pocket.

SURGE replaces 15+ Shopify apps. Check which ones you're paying for rightnow. Then see what you'd save by switching to one theme that does it all.

You currently pay for 0 apps

$0/mo Your Current App Bill

vs.

$497 SURGE One-Time Cost

Calculate My Full Savings →

Cost comparison

Here's What You're Actually Comparing

It's not theme vs. theme. It's guesswork vs. proven data.
It's going at it alone vs. expert guidance.

Free Themes

Dawn, Refresh, Sense

$0

Basic layouts

No CRO optimization

No guidance on what works

You're on your own

Premium Themes

Impact, Warehouse, Stiletto

$350

More features

Better design

No data on what converts

No training or community

SURGE

Impact, Warehouse, Stiletto

$497

$12,285 VALUE

Built from 2,000+ winning A/B tests

$140M+ revenue data backed design

Weekly CRO calls with experts

4,000+ member community

Result: Data-proven conversion increases in days, not months

The Honest Comparison

This Isn't Theme vs. Theme. It's Guesswork vs. 13 Years of Proof.

SURGE replaces 15+ Shopify apps. Check which ones you're paying for right now. Then see what you'd save by switching to one theme that does it all.

Who This Is For

It Doesn't Matter What Role You Play. SURGE Works for You.

Whether you own the store, manage it for a client, or run the day-to-day,SURGE is designed around your specific workflow.

Store Owner

You own the store. You want it to convert without hiring a CRO agency or a developer.

Live in 2-3 hours. No code required.

Pre-tested blocks. No guesswork.

Weekly live calls included.

eCommerce Specialist

You manage stores for clients. You need results you can point to and proof you can show.

Documented A/B tests for every block.

Client-ready reporting built in.

Agency-grade CRO without the price tag.

Virtual Assistant

You run day-to-day operations. You need a theme that just works, without a developer on speed dial.

Intuitive no-code editor.

No developer dependency.

Clear documentation. Step by step.

Dropshipper

You run paid ads. Every fraction of a percent in CVR is money in or money out.

Replaces $200-400/month in apps.

Faster store means better ad ROI.

Cart optimisation built in from day one.

DTC Brand Owner

You have a real brand. You need a theme that looks the part and earns its keep.

Niche-specific templates.

Brand-quality design.

Proven revenue uplift.

Shopify Developer

You build for clients. You want a foundation that sells itself and makes you look good.

Clean, well-structured code.

Easy to customise. Easy to hand over.

Built on 13 years of conversion data.

No payment now. No obligation. Just your spot in line

Never Standing Still

You Asked for It. We Built It. Then Proved It.

9 versions shipped since launch. 278+ development hours invested. Every
update free. Every feature driven by real community requests and real CRO
test results. This is what it looks like when a theme actually listens.

9

Versions released

278+

Dev hours invested

100%

Free for all license holders

V1.3.0 | Actively Maintained

Update source:

Community Request

CRO Test Result

Community + CRO Data

V1.0.1PATCH Dec 2025 Rapid Response

Critical store issues resolved within 48 hours

Members flagged broken product selectors, bundle builder failures, and an unresponsive product page. All patched and shipped before the week was out.

Community Request: Reported by members via the community forum

V1.0.1 Dec 2025 New Feature

Automatic theme updater — no reinstalls, ever

Members asked for a seamless way to receive updates. We built a one-click updater mechanism so every future release lands in your store automatically.

Community Request: Requested by multiple members post-launch

V1.0.3PATCH Jan 2026 New Feature

SEO foundation rebuilt from the ground up

Community members and our internal audit identified duplicate meta descriptions and missing schema markup. Fixed across all page types in a single focused release.

Community + CRO Data: Community reports + internal SEO audit

V1.1.0 Jan 2026 Major Update

Full product page and cart rebuilt — 70 dev hours

Variant selection confusion was causing real drop-off. Members documented the problem. Our CRO data confirmed the fix. We rebuilt both pages from scratch.

Community + CRO Data: Community-reported confusion validated by A/B test data

V1.1.0 Jan 2026 New Feature

Mega menu and image aspect ratio control added

Store owners wanted more navigation flexibility and consistent image sizing across product grids. Both shipped together in a single 31-hour development sprint.

Community Request: Navigation and image requests from community threads

V1.2.0 Feb 2026 New Feature

Dynamic review syncing with TrustPilot and JudgeMe

Members were paying $100+/month for review apps. We built native syncing directly into the theme. No third-party app required.

Community Request: Requested by members switching from paid review apps

Every one of these updates is included in your licence. No upgrade fees. No version
paywalls.

When the community speaks, we build. When the data proves something works, we ship it. That is how SURGE gets better every month.

Questions & Answers

Common Questions. Straight
Answers.

What exactly is SURGE?

SURGE is a Shopify theme built by ConversionWise. We've spent 13 years and 4,000+ brands figuring out what makes people buy. Every block, every layout, every interaction in SURGE is the result of that work. It is not a pretty theme. It is a profitable one.

How is SURGE different from Dawn, Impact, or Refresh?

Those themes were built by designers. SURGE was built by conversion rate optimisers. Every decision is backed by data from real stores generating real revenue. The cart drawer alone has generated $149,227 in additional monthly revenue for a single store. No other theme can say that.

Do I need to be technical to use SURGE?

No. SURGE is built for no-code editing. The AI training modules, weekly live calls, and step-by-step documentation mean you can be live in 2-3 hours. No developers. No designers. No waiting.

Oliver and Andy started with a simple belief: that most agencies were too slow, too process-heavy, and too disconnected from the revenue outcomes their clients actually needed.

Thirteen years later, that belief drives everything we do. We've worked with over 4,000 brands, built thousands of pages, and never stopped being hands-on with the work.

What apps does SURGE replace?

SURGE replaces 15+ common Shopify apps including review widgets, cart optimisers, urgency timers, upsell tools, and A/B testing platforms. The average store saves $200-400 per month in app costs after switching. That's up to $4,800 a year back in your pocket.

Oliver and Andy started with a simple belief: that most agencies were too slow, too process-heavy, and too disconnected from the revenue outcomes their clients actually needed.

Thirteen years later, that belief drives everything we do. We've worked with over 4,000 brands, built thousands of pages, and never stopped being hands-on with the work.

What is included in the weekly live sessions?

Every SURGE member gets access to weekly live CRO sessions led by ConversionWise specialists. Each session is valued at $300 per hour. Over a year, that is $15,600 in expert guidance included in your licence. You get the same team that built $140M in documented revenue, on a call with you every week.

Oliver and Andy started with a simple belief: that most agencies were too slow, too process-heavy, and too disconnected from the revenue outcomes their clients actually needed.

Thirteen years later, that belief drives everything we do. We've worked with over 4,000 brands, built thousands of pages, and never stopped being hands-on with the work.

Is this a one-time payment?

Yes. One-time licence fee. No monthly subscription. No per-store fees. No surprises. All future updates are included free, forever.

How many licences are available?

The launch round is capped at 500 licences. Over 3,100 store owners are already on the waitlist. When the doors open, waitlist members are notified first and get founding member pricing. If you're reading this, you still have a chance to get on the list.

5,421+ store owners already on the waitlist

You've Read This Far. You Already Know What To Do.

Less than 10% of the waitlist will get access. Waitlist members are notified first and lock in founding member pricing. Everyone else pays more. If they can even get in.